Frow Studio
The apartment has been designed to blur the lines between home and studio — a calm, residential setting that also functions as FROW Studio, founded by fashion tastemaker and creative director Victoria McGrath. As a space that supports luxury brands and content creators, it needed to be as visually compelling as it is comfortable.
"This project was about creating an inspirational space for Victoria to be able to do her job, but it also needed to be a home she can be comfortable in.”
FRANKY ROUSELL, THE TELEGRAPH
Rooted in the building’s industrial heritage, the design introduces soft, tactile layers and tonal warmth to create a home that feels grounded and lived-in. Functionality was key with zones that adapt for photography, videography and day-to-day living but never at the expense of feeling. The result is a space that works hard behind the scenes retaining its character and warmth.
Billy Bolton Photography
- Client: Victoria Magrath, Inthefrow
- Location: Manchester, United Kingdom
- Size: Whole Apartment
- Sector: Residential